Last updated: 4 March 2026
This Privacy Policy describes how Ottelia (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.ottelia.com.au (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").
For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use information we collect about you to:
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Communicate with you
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Provide, personalise and improve the Services
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Send marketing communications (where permitted)
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Comply with applicable legal obligations
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Enforce our terms of service
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Protect the Services, our rights, and the rights of our customers
What Personal Information We Collect
When we use the term “personal information”, we are referring to information that identifies, relates to, describes, or can reasonably be associated with you.
Information We Collect Directly from You
This may include:
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Contact details (name, address, phone number, email)
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Order information (billing and shipping address, payment confirmation, phone number, email)
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Account information (username, password, security details)
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Shopping information (items viewed, cart activity, loyalty points, reviews, referrals, gift cards, purchases)
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Loyalty program information
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Customer support communications
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Marketing preferences and SMS consent records
Some features require certain personal information. If you choose not to provide this information, you may be unable to use those features.
SMS Marketing & Abandoned Cart Tracking
If you opt in to receive SMS communications from us, we may collect and use your mobile phone number to send:
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Order updates
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Marketing messages
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Loyalty notifications
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Abandoned cart reminders
How Abandoned Cart SMS Works
Our Site uses cookies and similar technologies to track items you place into your shopping cart, including when you abandon a cart without completing your purchase.
This information is used to determine when to send cart reminder messages via SMS or email, where you have opted in to receive such communications.
We record and store:
You may opt out of SMS marketing at any time by replying STOP to any message or contacting us directly.
Information We Collect Automatically (Usage Data)
We may automatically collect certain information about your interaction with the Services using:
Usage Data may include:
Location Tracking and Location-Based Services
We may collect general geolocation information based on your IP address or device data when you access our Site. This information may be used to:
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Tailor content and advertising
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Display relevant shipping or event information
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Improve marketing relevance
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Prevent fraud
We do not collect precise real-time GPS location data unless you explicitly enable such features.
Information We Obtain from Third Parties
We may receive personal information from:
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Shopify (our ecommerce platform)
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Klaviyo (email and SMS marketing provider)
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Square (point of sale transactions)
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Payment processors
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Analytics and advertising partners
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Fulfilment and shipping providers
Any information obtained from third parties will be handled in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services
We use your personal information to:
Marketing and Advertising
We may use your personal information to send marketing communications via:
You will only receive SMS marketing where you have provided express consent.
You may opt out at any time.
Security and Fraud Prevention
We use personal information to detect and prevent fraudulent or unlawful activity.
Service Improvement
We use data to:
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Improve website functionality
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Analyse shopping behaviour
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Optimise customer experience
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Enhance marketing performance
Cookies
We use cookies to:
You can manage cookie preferences in your browser settings. Disabling cookies may affect functionality.
How We Disclose Personal Information
We may disclose personal information to:
Third-Party Data Sharing – SMS Specific Protection
Where this Privacy Policy references data sharing with third parties, this does not include SMS opt-in data and consent records.
Text messaging originator opt-in data and consent will not be shared with any third parties for their own marketing purposes.
We do not sell, rent, or trade SMS consent data.
Categories of Information Disclosed
| Category |
Recipients |
| Identifiers (name, email, phone) |
Service providers, marketing platforms |
| Commercial information |
Fulfilment partners |
| Internet activity |
Analytics providers |
| Geolocation data (IP-based) |
Analytics and fraud prevention providers |
We do not use sensitive personal information to infer characteristics about you.
Children’s Data
The Services are intended only for individuals aged 18 years or older. We do not knowingly collect information from individuals under 18.
Security and Retention
We implement reasonable safeguards to protect personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth).
We retain personal information only as long as necessary to:
Your Rights (Australia & International)
Depending on your location, you may have the right to:
To exercise your rights, contact us at hello@ottelia.com.au.
If you are located in Australia and believe we have breached the Australian Privacy Principles, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
International Transfers
Your personal information may be transferred outside Australia, including to the United States (e.g., Shopify, Klaviyo servers).
We take reasonable steps to ensure overseas recipients comply with privacy protections consistent with Australian law.
Contact Us
J & M Innes Pty Ltd
(Trading as Ottelia)
5 Memorial Drive
Coonawarra SA 5263
Email
